Privacy Policy for Van Isle Ford Sales Ltd.
Effective Date: March 10, 2010
- Introduction
Van Isle Ford Sales Ltd. (“we”, “us”, “our”) respects the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, disclose, secure and retain your personal information when you interact with our dealership, our website, our service department or our advertising campaigns. By providing personal information to us or by using our services, you consent to the practices described in this Policy. - Scope
This Policy applies to our operations at our dealership located in Port Alberni, British Columbia, Canada and the services we provide (including vehicle sales, leasing, trade-ins, financing (through our partners), service, parts, and online interactions). It also covers personal information collected via our website and marketing activities. - Types of Personal Information We May Collect
We may collect the following categories of personal information:
- Contact details: name, mailing or billing address, phone number, email address, language preference.
- Demographic and preference information: age range, occupation, family status, vehicle or purchase interests.
- Transactional information: details of vehicle purchase or lease (make/model/year, VIN, trade-in details, odometer reading), service history, warranty claims.
- Financial and credit information: payment card or banking details, credit history, lease/loan details (when applicable and with consent).
- Device and digital information: IP address, browser type, cookies, usage of our website, account log‐in details.
- Connected vehicle & diagnostic data: where applicable and consented, vehicle diagnostics or telematics, location information (for connected services).
- Purposes of Collection & Use
We collect and use your personal information for purposes including but not limited to:
- Managing your vehicle purchase, lease or trade-in, and providing you with after-sales service, parts or warranty support.
- Facilitating financing or leasing arrangements through our finance partners.
- Communicating with you about your vehicle, service reminders, safety recalls, special offers or promotions.
- Improving and developing our products, services, website functionality and customer experience.
- Marketing: sending you offers, newsletters, or targeted communications (you may opt out, except for essential vehicle or safety-related messaging).
- Business management, audit, fraud prevention, compliance with legal obligations.
- How We Collect Information
We collect information through:
- Direct interactions: when you visit our showroom, complete service, sign up for financing, fill in forms, request quotes, or contact us via phone or email.
- Online: via our website, when you use online tools (e.g., vehicle search, quote request), fill out forms, register for newsletters, or login to accounts.
- Third parties: our service providers (e.g., financing partners), dealers, marketing partners, and data providers (for example for address updates), with your consent.
- Sharing & Disclosure of Personal Information
We do not sell or rent your personal information to unaffiliated third parties for their independent marketing purposes. We may share your information with:
- Service providers, contractors or agents who perform services on our behalf (e.g., payment processing, IT hosting, marketing campaigns), under contractual obligations of confidentiality and restricted use.
- Our finance or leasing partners (with your consent) to facilitate credit/lease evaluation and servicing.
- Other businesses to fulfill your requests (for example, a dealer you choose for service or trade-in).
- Legal or regulatory authorities where required by law, to protect rights, safety or prevent fraud.
- In the event of a merger, sale or reorganization, your information may be transferred to a successor entity under similar obligations.
- Security, Retention & Accuracy
- We use reasonable and appropriate physical, technical and administrative safeguards to protect your personal information against unauthorized access, disclosure, alteration or destruction.
- We keep your personal information only as long as necessary for the purposes for which it was collected or as required by applicable law.
- You are responsible for ensuring the personal information you provide is accurate and up to date; you may request corrections by contacting us.
- Your Choices & Access
- You may opt out of receiving marketing or promotional communications from us by following the “unsubscribe” instructions included in those communications or contacting us directly. You cannot opt-out of necessary communications (for example safety recall notices or warranty information).
- You have the right to access your personal information held by us, to request correction, deletion (where permitted), or to ask about our processing of your data. We will respond in accordance with applicable privacy laws.
- If you have concerns about how we handle your personal information, you may contact us; if unresolved, you may also contact the relevant provincial or federal privacy commissioner.
- Use of Cookies and Online Tracking
- Our website uses cookies, web beacons, tracking pixels and similar technologies to collect device and usage data, help personalize your experience, enable functionality (such as saved vehicles, login, preferences), and to measure and improve our marketing and site performance.
- You may disable cookies or change browser settings; however, some portions of the site may not function properly if cookies are disabled.
- We may allow third-party advertising partners to collect anonymous device or activity data to deliver interest-based advertising; instructions to opt-out will be provided where applicable.
- Links to Other Websites
- Our site may contain links to external third-party websites (including mapping or dealer locator services). We encourage you to review their privacy policies, as we are not responsible for their practices.
- Changes to this Policy
We may update or modify this Privacy Policy from time to time. The “Effective Date” at the top reflects when this version is in effect. We will post updated versions on our website and encourage you to check back periodically. - Contact Us
If you have any questions, comments or requests regarding this Privacy Policy or our privacy practices, please contact:
Van Isle Ford Sales Ltd.
4831 Beaver Creek Rd
Port Alberni, BC
(250)724-6577